Why do People Read Online News?

In the last decade journalism has entered a stage that has news organizations less reluctant to invest in online operations however, An Nguyen's research starts from the premise that they do so driven not by the need to invent and fully realize the potential of online news, but because of the anxiety that the internet might replace traditional media in the news market.

 

This means that they haven't actually tried to comprehend what people need from berita terbaru indonesia and what it is that they desire and how it will affect their behaviour when they receive it. It's surprising that the findings of Nguyen's research show that traditional press still has a battle to carry in the event that they understand why people have turned to the internet and attempt to give them something similar.

 

These studies allowed us to examine the connection between the attributes of online news and the decision of internet users to use these attributes. However they didn't analyze the implications of these decisions. This is critical for the future of news on the internet.

The 2 major questions that have not been answered in prior research and that the investigation aims to answer are:

 

1. To what extent the socio-technical benefits of online news linked to the way internet users adopt, use and evaluate their own personal connection to online news?

 

What derives directly from this question is the question of whether online news can gradually replace traditional media or whether the various berita terbaru indonesia sources will work in conjunction with each other.

 

2. What are the implications of this for the social-technical advantages of online news? If there is a reduction in the time spent perusing traditional news media.

 

Methods

 

The data used in the article comes from a national survey of Australian news users conducted in 2004, that involved internet users who were not users, internet users who were not using news sites, as well as online news users.

 

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News readers were the most likely to be attracted by online news because of the speed at which it was available. 70% of news readers went to berita terbaru indonesia sites just occasionally per day. 47% would visit the internet first to see what was interesting.

 

The most important aspect that online news practitioners should focus on is the provision of continuous 24 hour news services. The public seems to be expecting quality content along with continuous news updates. In fact 90% of online users of news sites clicked on hyperlinks for more in-depth details.

 

Conclusion notes: some issues for journalism scholars

 

The study found that the majority of consumers want comprehensive information and regular updates. It's a costly combination considering most people do not want to spend money on online content. Therefore, any investment in successful combining these two needs to be made at the expense of the publisher.

 

The solution to this problem may lie in the field of advertising. The study ends, however it poses the following questions what happens if online advertising does not work well enough for online news providers? If not, from where will the additional investment in online journalism be sourced?

 

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